first class
the first class campaign launched our loyalty program, offering exclusive deals, preferred access, and five-star benefits for members only.
banners
email launch
i emulated the ceo’s attitude and tone of voice and wrote a banger opening email for the first class launch. the letter from the ceo alone generated $7.3K, the highest revenue from any email in any period during my tenure. that’s 73 memberships from one send.
another successful email
