zumba wear
at zumba, i helped concept and execute high-impact campaigns alongside the creative team and product managers. i wrote biweekly newsletters, developed global instructor resources, and helped brand and launch new technical fabrics for zumba wear. i also supported zincon, zumba’s annual convention of 4,500+ instructors.
fave campaigns
-
hello kitty & friends x zumba
a nostalgic collab bursting with retro color and ‘80s attitude, celebrating friendship and fearless self-expression.
-
the fun edition
playful, colorful, and full of whimsy — this campaign brought sticker-book joy to every move.
-
jungle paradise
we unleashed the inner animal with fierce prints and wild new gear designed to stand out.
-
find your shine
from sequins to sparkle, this holiday campaign was made to light up up the dancefloor.